A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.Brochures are distributed in many different ways: as newspaper inserts, handed out personally, by mail or placed in brochure racks in high traffic locations especially in tourist precincts. They may be considered as grey literature.
A brochure is usually folded and only includes summary information that is promotional in character. A brochure is usually folded and only includes summary information that is promotional in character. A booklet is usually several sheets of paper with a cardstock cover and bound with staples, string or plastic binding. In contrast, a single piece of unfolded paper is usually called an insert, flyer or bulletin.Brochures available in electronic format are called e-brochures. This format has the added benefit of unlimited distribution and cost savings when compared to traditional paper brochures.